UGC CONTENT CREATOR FOR THE TECH INDUSTRY
Generating Personal and Professional Content That Connects, Educates, and Inspires Audiences Across Multiple Platforms
Background
Company History:
Mailchimp, founded in 2001, aims to revolutionize email marketing for small business owners.
Role:
Joined in 2018 as a junior video producer, grew to senior content designer, managing all video projects.
Content Producer
The Top Choice for Tech Professionals
TRUSTED BY:
1
Content Strategy and Planning
Deeply understands the target audience's preferences and pain points, crafting resonant content. Maintains a content calendar to ensure a consistent flow of high-quality material across platforms
2
Content Creation
Produces a wide range of content, from technical documentation to social videos. Collaborates with strategists, editors, and writers to create authentic and engaging visual content
3
Continuous Learning & Adaptation
Continuously learns and adapts to new tools, technologies, and content trends. Stays informed about industry developments and best practices to ensure content remains relevant and valuable.
“Use this space to share reviews from customers about the products or services offered.”
Jonathan Cohen, Idea Couture & Lotic.ai
"The work Mariana Novak has done for us plays well to corporate folk who want the compassion and empathy of a woman's voice but the strength and trust-worthiness to communicate big important ideas."
Regina Ting Chen, Actor (Stranger Things, Found, Red One)
"Mariana is the perfect hybrid of intelligence and charisma; of course, paired with a relentless work ethic as well. It's difficult to find someone who excels in all 3 categories at the same time, but she does it. Mariana has always been the type to get the job done and find opportunities in that job to further expand the project or drive new business. She's a doer and a thinker and it's always fun to collaborate with her as she has such a positive and energetic personality! I'd team up with her any day for literally ANY project! "
Catharine Burhenne, Marketing Head, Reelgood
"Mariana is my go-to for all video creation and voice overs. She is my favorite freelancer to work with — fast, responsive, detail-oriented, and “gets it” as a marketer, executing on the brief and filling in gaps self-directed. Not only do I always love the final product, but the process is always a pleasure with Mariana as well! "
Kiah McBride, Writer + Sr. Project Manager
"Mariana is a gem to any production team. She has extensive knowledge in all aspects of production, including video shooting, editing, casting, on-camera work, etc. Mariana is a hard worker who takes initiative and goes above and beyond in her role. I can always count on her to meet deadlines without sacrificing quality. Her wonderful personality keeps our work fun and lighthearted, and she works well under pressure when we need quick turnarounds. She's truly made my job easier."
Victoria Molina-Estelano, Marketing Science, Tiktok
"Mariana is a pleasure to work with and has extensive knowledge of the foreign language film library at Scripps College. As a colleague and peer, I value her professionalism and customer service in the lab and trust her to responsibly administer foreign language software and assist other students."
MORE CONTENT:
Case Study
Building Video Production Team at Intuit Mailchimp
This case study highlights my 8-year journey at Intuit Mailchimp, where I helped build and led a video production team from scratch, focusing on high-quality, engaging content.
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Issues:
Team Building:
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Recruitment: Built a team of producers, scriptwriters, and on-camera talent.
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Training: Developed a training program for company values and production standards as well as built out a casting process for internal talent interested in exploring on-camera opportunities on a different team
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Cohesion: Fostered a collaborative and innovative work environment.
Challenges
Initial Situation:
No dedicated video team; content was limited to gifs or outsourced.
Brand Representation:
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Guidelines: Established strict brand guidelines.
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Client Interaction: Served as the primary point of contact for internal video requests.
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Public Speaking: Represented the company in various video opportunities.
Results
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Increased Output: From a few videos per year to over 100 high-quality videos annually.
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Tutorials and Webinars: Created a comprehensive library of educational videos.
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Mailchimp Academy: Contributed to the launch and growth of the online learning platform.
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Social Media Series: Developed engaging video series, boosting follower engagement and brand awareness.
Conclusion
Building a dedicated video production team at Intuit Mailchimp has significantly enhanced the company's content quality and brand consistency. The team's efforts have increased video output, improved user education, and boosted brand visibility, aligning with Mailchimp's mission to empower small business owners.
The Personal Portfolio
Content that inspires and educates across multiple industries and platforms.
My passions include skincare and wellness, discovering new restaurants, immersive experiences, and helping other creators navigate the industry. I create social content that explores entertainment, NYC life, and general lifestyle on TikTok and Instagram (@itsMarianaNovak) on my own social platforms. Additionally, I often work as a UGC creator for brands in the wellness, entertainment, travel, and beauty space.
